Upside is a brand new start up, creating a digital tool that aims to transform the world of investment. We were commissioned by NB Studio to help bring their script to life and immediately injected some horses, knights and dinosaurs into the mix. The film is a quick overview of who Upside are and what they are about.

Illustration and animation: Plastic Horse
Sound design and music: Lost Machines
Directed by NB Studio

We also developed a series of illustrations for Upside to use across social media along the theme of science and measuring.