Cogs and cables
Dinosaurs looking at space drawings

Upside is a brand new start up, creating a digital tool that aims to transform the world of investment.

We were commissioned by NB Studio to help bring their script to life and immediately injected some horses, knights and dinosaurs into the mix to lighten the tone. The film is a quick and fun overview of who Upside are and what they are about.

We also developed a series of illustrations for Upside to use across social media based around the theme of science and measuring.



Commissioned by

NB Studio

Directed by

NB Studio & Plastic Horse

Illustration / Animation

Plastic Horse

Sound design

Lost Machines

Ideas machine
Morphing sequence of ideas
Cogs and cables
Smoking crater
Purple castle
Wizard and knights looking at a pie chart
Dots and lines
Weighing scales
Science flasks
Tape measure
Soleil – Ramo
Introducing Made by Many